Name: Moral Ambition
Price: 13.74 EUR

Our all time favorite reads. If you ask us for a recommendation, we'll start with these.

Staff Favorites

Get your books hot off the press! New releases coming out every week.

New Releases

The Portuguese language has travelled far and wide across the globe. Its rich literary community includes authors from Europe, Latin America, Africa, and Asia. Discover Lusophone authors old and new in translation.

Lusophone Authors

Small ou independent presses are publishing houses that do not make part of the big five companies that publish most of the books in the world. These independent publishers are some os the great taste makers of our time, taking chances on books beyond their commercial appeal.

Small Presses

The Vintage Minis, are the perfect collection to sample some of the world's most renowned authors, each in a subject they are experts in.

Vintage Minis

Our booklists are curated from the diverse personal tastes and interests of our team. We organize these lists around themes to highlight exciting reads that you might not otherwise encounter.&nbsp;

Booklists

Our general fiction section encompasses everything from the historical narratives, to modern day ones. Here you will find a broad selection of novels, from the genre bending to the realistic.

General Fiction

Immerse yourself in the beauty of verse and the power of words.

Poetry

Collections from established and new story tellers.

Short Stories

Romance

Ghost stories, slashers, and all the gore in between.

Horror

Thrillers, detective novels, true crime, and everything in between.

Mystery & True Crime

From riding spaceships to dragons, everything here is out of this world!

Sci-Fi & Fantasy

Graphic novels ranging in genre and artistic styles, from writers and artists across the world.

Graphic Novels

From the great classics to the experimental, our fiction collection encompasses the best of every genre to transport you to other worlds and other lives through many different narratives.&nbsp;

Fiction

Know the world with real stories, through eyes and words of those who lived them.

Memoir

Dive into personal and critical reflections on a wide range of topics.

Essays

Writings on writing, reading, and everything literary.

Lit Crit

Books on cooking and traveling. Find here your next destination or recipe.

Food & Travel

Nonfiction about global history and the people that defined it.

History & Biography

Explore the world of creativity, from timeless art to contemporary design.

Art, Architecture & Fashion

Engage with ideas that challenge and inspire, from ancient to modern times.

Philosophy & Religion

In this category you will find nonfiction titles on current events, politics, sociology, and culture. Everything that you need to understand the world we live in and the ideas that shape it.

Politics, Society & Current Events

Titles on the natural world, psychology, technology, and much more.

Science

In this list you'll find new culture, criticism, biography, and scientific writing alongside classics of each genre.&nbsp;

Nonfiction

Books from all genres for middle-grade readers ages 8-12 , and Young adults ages 13-17, and all who are still young at heart.

YA & Middle-Grade

Children's

Comics

Books to guide young readers through the first years of their reading lives.&nbsp;

This gift guide is filled with the award winners for 2024 and 2025 for the person in your life who not only likes some level of prestige in their reading but is also the kind of person who will look at hundreds of reviews before buying anything.

Award Winners

These pocket-sized delights range from novelty classics to charming anthologies; universally pleasing, delightfully cute, and guaranteed to spark a smile, no matter the reader.

Stocking Stuffers

Packed with insider tricks, literary feuds, inspiration from the greats, and the kind of encouragement only writers can give each other.

The Aspiring Writer

If the film-lover in your life has ever said “the book was better” about any movie, this list is for them.

The Movie Buff

For the creatives, the dreamers, the ones who collect sketchbooks and keep finding paint in everything they own. Whether they’re into pottery, painting, or philosophising about the role of the artist in society. This category is an ode to making things with intention, curiosity, and messy hands.

The Artist

For that person in your life who has a TBR list spanning centuries, here we have some of the best and most beautiful editions of classic works from every part of the globe.

The Classics Enthusiast

This list is full of guides, travelogues, and wanderlust-fuelled memoirs, perfect for the friend who believes that flipping through a beautifully designed travel book counts as going somewhere. Spoiler: we agree.

The Armchair Traveler

Whether you’re shopping in-store or browsing from home, we’ve curated a guide to help you find the perfect book for every kind of reader in your life. From the friend who devours a novel a week to the cousin who only reads on airplanes, from the art lover to the armchair traveller, we’ve got something that will spark joy, curiosity, and maybe even a newfound love of reading.

Please note that we are an independent bookstore and require orders to be processed before the 14th of December to ensure in-store pick up on website deliveries. If you would like your order to be delivered outside of Lisbon please make your order as soon as possible, every holiday season couriers deal with an extraneous amount of orders and this generally causes issues with timely delivery, from both our distributors who use UPS and our own courier services DPD.&nbsp;

Holiday Gift Guide

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Browse our selection of English books, wander between the shelves, or ask us for a recommendation.&nbsp;

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Bookstore

A place to read, meet, or work. We serve specialty coffee, natural wine,  and small bites.

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Café

Good Company is centrally located in  Lisbon and easily accessible by metro, bus, bike, or car.

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Welcome to Good Company, visit our bookstore to browse our selection of English books, have a coffee or glass of wine in our cafe, or meet new friends at our events.

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Moral Ambition How to Find Your Purpose – from the presenter of the 2025 BBC ‘Moral Revolution’ Reith lectures

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Moral Ambition How to Find Your Purpose – from the presenter of the 2025 BBC ‘Moral Revolution’ Reith lectures

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